top of page

The main objective of this PR campaign is to develop a comprehensive strategy aimed at expanding our fan base and enhancing revenue opportunities through sponsorships.

Resources used:

  • Secondary research.

  • Academic Journals

  • Public Relations Concepts (UofA)

Outcome:

  • A greater understanding of the Formula One Industry.

  • A Content Calendar consisting of a strategic approach to achieve objectives.

  • Acquiring skills in analyzing, planning, and strategic implementation. 

The information deck is crafted to deliver a comprehensive overview of essential concepts in Digital Marketing. Its primary objective is to enhance understanding of these concepts and foster growth within the industry.

Resources used:

  • Secondary research.

  • Academic Journals

  • ENGL102 Concepts (UofA)

Outcome:

  • ​Knowledge of key concepts.

  • Industry trends.

  • Acquiring skills in developing infographics for industry professionals.

The company selected for this narrative presentation is Costco. This presentation will adhere to the SBARR (Situation, Background, Analysis, Response, and Recommendation) format. The objective is to evaluate the potential impacts of tariffs, identify the affected stakeholders, and formulate a communication strategy to address the narrative effectively.

Resources used:

  • Secondary research.

  • Academic Journals

  • BCOM314R Concepts (UofA)

Outcome:

  • ​Macroeconomic Analysis..

  • Industry trends.

  • Acquiring skills in creating a presentation following the SBARR format.

bottom of page